The project created the brand identity for the association Für Bauen im Bestand. The brand's audience is the real estate sector who are fighting for climate protection and sustainability in Germany. It aims to invite you to rethink and critically question your civil construction business model. Rather than demolishing and building new ones, it is important to further develop existing properties for a change of use. The brand's graphic elements represent this, an environment where new meanings are built. From the symbol, patterns, graphic elements and grid were created. The project was developed with the Dan Pearlman Markenarchitektur team in 2023.